Porcelain veneer macro — Grand Mercer Dental Atelier
Atelier No. 1 — Mercer Street · SoHo · NY

Porcelain veneers,
shaped by hand.

A SoHo atelier for cosmetic dentistry — one chair, one doctor, one in-house master ceramist. The wax-up is shown to you for a week before a single tooth is touched.

Practicing
Since 2009
Caseload
Small by design
Lab
In-house
Hours
By appointment
As referenced in
  • Vogue
  • Harper's Bazaar
  • T Magazine
  • Architectural Digest
  • The Cut
  • Town & Country
Dr. Elena Marchetti at the ceramics bench
Dr. Elena Marchetti, DDS
Founder · Lead Clinician
02 · The Atelier

Not a clinic.
A workshop for porcelain.

Most cosmetic dentistry happens in a hurry. The consult sells. The lab is somewhere else. The wax-up — if one is made — is never shown to you. By the time you see the result, the tooth is already gone.

Grand Mercer was built to invert that. A single chair, one doctor, one master ceramist working behind glass in the same room. The wax-up sits on a tray in front of you for a week before anything is touched. The conversation is slow. The work is quiet.

We don't want every smile in New York. We want yours, rendered the way you imagined it before you stopped imagining it.

· NYU College of Dentistry· AACD Accredited· In-house master ceramist
03 · The Process

We show you the smile
before we touch a tooth.

Six steps. None of them are surprises. None of them are reversible only after they've happened. The first three are about removing the question "is this me?" before any porcelain is ordered.

01

Consult

A conversation, not a sales pitch

Ninety minutes across a wood-and-leather table. We listen first. We photograph your face at rest and in motion. We never quote on the first visit.

90 minutes
02

Mock-Up

Try the idea, not the tooth

A flowable composite is shaped over your existing teeth — no drilling. You walk out, eat dinner with it, look at it in your bathroom mirror for two weeks.

Same visit · 2 weeks living with it
03

Wax-Up

The blueprint

Marco sculpts your smile in wax on an articulator, tuned to how your jaw actually moves. You see it. You hold it. You revise it. Only then do we proceed.

10–14 days
04

Try-In

Glaze before commitment

Provisional veneers, milled to the wax-up, bonded for a week. You wear them through real life — meetings, dinners, weather. Adjustments are free and expected.

1 week wear · 1 visit adjust
05

Seat

The single quiet morning

The day the final porcelain is bonded. Three to four hours. One assistant. No second patient on the schedule. We don't rush porcelain.

Half-day · single appointment
06

Review

Two weeks, then a year

Photographic review at 14 days, then a quiet follow-up at twelve months. Polishing and minor refinements at no charge for the first three years.

Day 14 · Year 1 · Year 3
04 · The Investment

We publish
our ranges.

No cosmetic dentist in Manhattan publishes price. We do — because the work is too quiet to be wrapped in a sales conversation. Your final number depends on tooth count, lab tier, and what we agree on together. These are the honest brackets.

Tier 01

Refinement

from $7,500

For a smile that's almost there.

  • Internal bleaching + 2–4 porcelain veneers
  • Single in-house wax-up
  • Same Dr. Marchetti, same ceramist
  • Three-year polish & refinement
Begin Refinement
Tier 02
Most Chosen

Smile Design

$25,000 – $45,000

Eight to ten upper veneers, considered.

  • Full upper smile design (8–10 veneers)
  • Provisional try-in + 1 week real-life wear
  • Facial-harmony portrait protocol
  • Three-year polish, five-year warranty
Begin Smile Design
Tier 03

Full Atelier

$65,000+

Upper and lower. The complete bespoke.

  • Full-mouth porcelain (16–20 units)
  • Multi-stage wax-up across two visits
  • Airway + occlusion + facial-aesthetic protocol
  • Five-year polish, lifetime relationship
Begin Full Atelier

Financing available through CareCredit (12–60 months, subject to credit approval, APR varies) and Cherry. Final pricing established after consultation. All cosmetic work is elective and rarely covered by dental insurance — we provide superbill documentation on request.

06 · The Bench

Three names.
Not a "team".

Most cosmetic offices show a wall of stock smiles labeled "our team." We show three people, because that's how many people work on your case.

Dr. Elena Marchetti, DDS — Founder · Lead Clinician
Founder · Lead Clinician

Dr. Elena Marchetti, DDS

Trained at NYU College of Dentistry. Eight years in private practice in Milan and London before opening Grand Mercer in 2019. Her work centers on minimal-preparation veneers and the preservation of natural tooth structure. A small caseload by design. A sketchbook on the desk by habit.

  • ·DDS · NYU College of Dentistry
  • ·Accredited Member · AACD
  • ·Fellow · International Academy for Dental-Facial Esthetics
  • ·15+ years private cosmetic practice
Marco Linden — Master Ceramist · In-House Lab
Master Ceramist · In-House Lab

Marco Linden

Trained in Liechtenstein under one of the last generation of feldspathic porcelain layerers. Twelve years building cases in Zurich and Tokyo before joining Grand Mercer in 2020. Works six feet from the chair — the entire idea. Believes a tooth should disagree with the light, not surrender to it.

  • ·Certified Dental Technician · Liechtenstein
  • ·Feldspathic + lithium disilicate layering
  • ·Visiting lecturer · NYU Continuing Education
  • ·Does not work past 6 p.m. — ever.
Priya Anand — Concierge Director
Concierge Director

Priya Anand

From a private members' club on the Upper East Side. Runs every part of the experience that is not clinical. Schedules with the patience of someone who used to schedule for chefs. Your first call, your last call, and the person who remembers your espresso order from the consult.

  • ·Hospitality · private members' club, NYC
  • ·Patient coordinator certification
  • ·Lead on privacy and consent protocols
07 · Voices

What patients
actually said.

Voice 01
I had spent a decade with my hand half-up when I laughed. The strange thing is not the photos — it's that I stopped doing the hand thing on day four and didn't notice until my sister pointed it out at dinner. Elena warned me the adjustment would be psychological more than physical. She was right about that and right about the length of the centrals, which I had argued with her about.
Sloane H.
Gallerist, Chelsea
8 upper veneers · 3 weeks post-seat
Voice 02
I went in convinced I needed ten and walked out with four. That conversation alone was worth the consult fee. What I have now is the smile from a photograph of myself at twenty-six, which was the photograph I kept showing her. It does not look done. My colorist noticed before my husband did, which feels correct.
Wren K.
Magazine Editor
Refinement — 4 veneers, internal bleach · 6 months post-seat
Voice 03
I had been on enough pitch calls to know when my mouth was the thing people were looking at. I wanted that to stop being a variable. The wax-up stage is what sold me — I was looking at the result before anyone had touched a tooth. I came in skeptical of the price. I left understanding it. The math is in the room you cannot see.
Idris M.
Founder, software
Smile Design · 10 upper veneers · 4 months post-seat
Voice 04
I am a person who needs to see a drawing. The wax-up was the drawing. The try-in was the model. The seat was the building. I have never been treated as a peer by a medical professional the way Elena treated me — she handed me a loupe and said, tell me what you want changed. I changed three things. They were the right three.
Cosima A.
Architect, principal
Full Atelier · upper + lower · 8 months post-seat
Voice 05
My fear was sensitivity. I taste for a living. I asked Elena the cold question maybe nine different ways and she answered the same way every time, which is what I needed. There has been no cold sensitivity. There has been no pain at the bite. The only thing that changed is the photograph on the press page.
Hugo D.
Chef, two restaurants Brooklyn
Smile Design w/ occlusal adjustment · 5 months post-seat
Voice 06
My face is part of my work. I was terrified of looking like someone else from the second row. Elena did the smallest amount of work that solved the problem. The director did not notice. My mother did not notice. My partner noticed on day eleven and said only that I looked rested. That is the review I wanted to write.
Naomi V.
Principal dancer
Refinement — 2 veneers + edge bonding · 9 months post-seat
The Atelier — single chair, Mercer Street SoHo loft
08 · Atelier No. 1

A loft on Mercer,
not an office building.

Fourth floor of a cast-iron building south of Houston. North light — the light painters argue about. One treatment room, one chair, a long oak bench behind glass where Marco works in view of the patient. The waiting area holds three chairs because we'll never have more than three people waiting.

Original tin ceiling. The freight elevator. Wide-plank oak floors, unbleached linen walls. The only branding in the room is a small brass plate on the door.

Address
123 Mercer Street
4th Floor · SoHo
New York, NY 10012
Hours
Monday – Friday
By appointment only
No walk-ins
Accreditation

The badges
we earned, not bought.

  • AACD
    Accredited Member
  • NYU
    College of Dentistry
  • IADFE
    Fellow
  • NPI
    Verified Provider
  • WCAG
    2.1 AA Compliant
  • HIPAA
    BAA-Hosted Inquiry
09 · Insights

The Journal.

Essay 01

Are You a Candidate for Porcelain Veneers? An Honest Walk-Through.

Roughly one in four patients who sits down for a veneer consult at Grand Mercer is told, gently, that veneers are not the right answer for them — that bonding is enough, that orthodontics should come first, or that the smile they have already suits the face.

Read
Essay 02

How Long Do Cosmetic Veneers Actually Last? The Real Numbers.

The marketing answer is ten to fifteen years. The honest answer is more interesting. Longevity depends on the porcelain type, the bond quality, the bite, and the care of the lab work — variables a brochure cannot capture.

Read
Essay 03

Why We Always Show You the Wax-Up Before Any Drilling.

There is one step in cosmetic dentistry that quietly separates the careful clinics from the rushed ones — and most patients have never heard of it. Here is what the wax-up is, what it prevents, and why we will not work without one.

Read
Essay 04

What a Smile Design Should Cost in 2026 — A Transparent Breakdown.

The phrase 'starting at $1,500 per veneer' hides more than it tells. A smile design priced honestly accounts for the clinician's chair time, the ceramist's bench time, the porcelain itself, the photography, the revisions, and the warranty.

Read
Essay 05

Veneers, Bonding, or Whitening — Which One Is Right?

Not every cosmetic concern needs porcelain. Some need bonding. Some need a whitening tray and three weeks of patience. The mistake we see most in second-opinion consults is patients sold veneers when bonding would have served them for a decade.

Read
10 · FAQ

The eight questions
we hear most.

Answered plainly. Without the soft language that protects nobody.

  • Only as much as the case truly requires — and far less than most patients expect. The majority of our cases use minimal-prep or no-prep techniques, preserving enamel wherever anatomy allows. Where structural removal is necessary, we explain it in writing with the wax-up in front of you. Nothing irreversible happens before you've seen and approved the preview.
11 · A Private Conversation

Begin with a note,
not a booking form.

Priya reads every inquiry herself and writes back within one business day. No calendar pressure on this side of the conversation.

Step 1 of 4·HIPAA-compliant form vendor
Step 01 · About You

This inquiry form will be hosted by a HIPAA-compliant vendor under a Business Associate Agreement. Please do not include detailed health information at this stage. Submitting this form does not establish a doctor-patient relationship.