Consult
Ninety minutes across a wood-and-leather table. We listen first. We photograph your face at rest and in motion. We never quote on the first visit.
A SoHo atelier for cosmetic dentistry — one chair, one doctor, one in-house master ceramist. The wax-up is shown to you for a week before a single tooth is touched.

Most cosmetic dentistry happens in a hurry. The consult sells. The lab is somewhere else. The wax-up — if one is made — is never shown to you. By the time you see the result, the tooth is already gone.
Grand Mercer was built to invert that. A single chair, one doctor, one master ceramist working behind glass in the same room. The wax-up sits on a tray in front of you for a week before anything is touched. The conversation is slow. The work is quiet.
We don't want every smile in New York. We want yours, rendered the way you imagined it before you stopped imagining it.
Six steps. None of them are surprises. None of them are reversible only after they've happened. The first three are about removing the question "is this me?" before any porcelain is ordered.
Ninety minutes across a wood-and-leather table. We listen first. We photograph your face at rest and in motion. We never quote on the first visit.
A flowable composite is shaped over your existing teeth — no drilling. You walk out, eat dinner with it, look at it in your bathroom mirror for two weeks.
Marco sculpts your smile in wax on an articulator, tuned to how your jaw actually moves. You see it. You hold it. You revise it. Only then do we proceed.
Provisional veneers, milled to the wax-up, bonded for a week. You wear them through real life — meetings, dinners, weather. Adjustments are free and expected.
The day the final porcelain is bonded. Three to four hours. One assistant. No second patient on the schedule. We don't rush porcelain.
Photographic review at 14 days, then a quiet follow-up at twelve months. Polishing and minor refinements at no charge for the first three years.
No cosmetic dentist in Manhattan publishes price. We do — because the work is too quiet to be wrapped in a sales conversation. Your final number depends on tooth count, lab tier, and what we agree on together. These are the honest brackets.
For a smile that's almost there.
Eight to ten upper veneers, considered.
Upper and lower. The complete bespoke.
Financing available through CareCredit (12–60 months, subject to credit approval, APR varies) and Cherry. Final pricing established after consultation. All cosmetic work is elective and rarely covered by dental insurance — we provide superbill documentation on request.
We crop to the mouth out of respect — and to make a point. No two of these smiles share a shape.

"I caught myself smiling at my reflection on the subway."



"Two of my regulars asked if I had lost weight. Nobody mentioned teeth."

"The wax-up week was the part nobody warned me about. I needed it."



"I stopped covering my mouth on conference calls. Year of small evidence."

"Curtain calls used to feel exposed. Now they don't."



"The mock-up week is when I knew."
Photographs depict actual patients of Grand Mercer Dental, displayed with written authorization. Cropped to the mouth to protect patient privacy. Individual results vary. Any digital previews shown elsewhere on this site are AI-generated visualizations for illustration only and do not represent guaranteed outcomes.
Most cosmetic offices show a wall of stock smiles labeled "our team." We show three people, because that's how many people work on your case.

Trained at NYU College of Dentistry. Eight years in private practice in Milan and London before opening Grand Mercer in 2019. Her work centers on minimal-preparation veneers and the preservation of natural tooth structure. A small caseload by design. A sketchbook on the desk by habit.

Trained in Liechtenstein under one of the last generation of feldspathic porcelain layerers. Twelve years building cases in Zurich and Tokyo before joining Grand Mercer in 2020. Works six feet from the chair — the entire idea. Believes a tooth should disagree with the light, not surrender to it.
From a private members' club on the Upper East Side. Runs every part of the experience that is not clinical. Schedules with the patience of someone who used to schedule for chefs. Your first call, your last call, and the person who remembers your espresso order from the consult.
“I had spent a decade with my hand half-up when I laughed. The strange thing is not the photos — it's that I stopped doing the hand thing on day four and didn't notice until my sister pointed it out at dinner. Elena warned me the adjustment would be psychological more than physical. She was right about that and right about the length of the centrals, which I had argued with her about.”
“I went in convinced I needed ten and walked out with four. That conversation alone was worth the consult fee. What I have now is the smile from a photograph of myself at twenty-six, which was the photograph I kept showing her. It does not look done. My colorist noticed before my husband did, which feels correct.”
“I had been on enough pitch calls to know when my mouth was the thing people were looking at. I wanted that to stop being a variable. The wax-up stage is what sold me — I was looking at the result before anyone had touched a tooth. I came in skeptical of the price. I left understanding it. The math is in the room you cannot see.”
“I am a person who needs to see a drawing. The wax-up was the drawing. The try-in was the model. The seat was the building. I have never been treated as a peer by a medical professional the way Elena treated me — she handed me a loupe and said, tell me what you want changed. I changed three things. They were the right three.”
“My fear was sensitivity. I taste for a living. I asked Elena the cold question maybe nine different ways and she answered the same way every time, which is what I needed. There has been no cold sensitivity. There has been no pain at the bite. The only thing that changed is the photograph on the press page.”
“My face is part of my work. I was terrified of looking like someone else from the second row. Elena did the smallest amount of work that solved the problem. The director did not notice. My mother did not notice. My partner noticed on day eleven and said only that I looked rested. That is the review I wanted to write.”
Fourth floor of a cast-iron building south of Houston. North light — the light painters argue about. One treatment room, one chair, a long oak bench behind glass where Marco works in view of the patient. The waiting area holds three chairs because we'll never have more than three people waiting.
Original tin ceiling. The freight elevator. Wide-plank oak floors, unbleached linen walls. The only branding in the room is a small brass plate on the door.
Roughly one in four patients who sits down for a veneer consult at Grand Mercer is told, gently, that veneers are not the right answer for them — that bonding is enough, that orthodontics should come first, or that the smile they have already suits the face.
The marketing answer is ten to fifteen years. The honest answer is more interesting. Longevity depends on the porcelain type, the bond quality, the bite, and the care of the lab work — variables a brochure cannot capture.
There is one step in cosmetic dentistry that quietly separates the careful clinics from the rushed ones — and most patients have never heard of it. Here is what the wax-up is, what it prevents, and why we will not work without one.
The phrase 'starting at $1,500 per veneer' hides more than it tells. A smile design priced honestly accounts for the clinician's chair time, the ceramist's bench time, the porcelain itself, the photography, the revisions, and the warranty.
Not every cosmetic concern needs porcelain. Some need bonding. Some need a whitening tray and three weeks of patience. The mistake we see most in second-opinion consults is patients sold veneers when bonding would have served them for a decade.
Answered plainly. Without the soft language that protects nobody.
Priya reads every inquiry herself and writes back within one business day. No calendar pressure on this side of the conversation.